The rules

1. Bids are whole US dollars
Minimum $1, maximum $999,999 per payment. Paid instantly via Stripe Checkout.
2. The highest total holds the spot — until outbid
Payments from the same brand (same email) stack into one war chest per spot. Whoever's chest is biggest, leads. There is no timer and no expiry; the price only goes up.
3. All bids are final and non-refundable
Getting outbid does not refund you. Your money already went for a walk. This is a textbook dollar auction and we're all here on purpose. Proceeds go to the baby's college fund.
4. Increments
Taking the lead requires beating the current leader's total by at least $1. You can also tick "just stacking" and pay any amount toward your war chest.
5. The Full Stroller Takeover
One listing to brand the entire stroller. Its floor is always 25% above the five spot totals combined, live-computed. If the spot sponsors collectively out-fund a standing takeover (floor rises above the takeover total), the takeover lapses and the five spots shine again. No refunds then either, obviously.
6. The sticker is real — and swaps weekly
The board is live around the clock, but the physical stroller syncs once a week: whoever leads each spot at the Sticker Sunday cutoff gets printed as die-cut vinyl, applied to the actual Cybex Priam, and appears in that week's photo drop. Get outbid mid-week and win it back before the cutoff, and your sticker never even comes off. We walk roughly 10,000 Oslo steps most days — no promises about the weather, the nap schedule, or Norwegian public holidays.
7. Family-friendly veto, zero discussion
There is a baby in this stroller. Anything gross, hateful, unsafe, adult, crypto-rug-ish, or otherwise vibe-negative gets removed and (this is the only case) refunded at our discretion. Our stroller, our call.
8. What you're actually buying
A sticker on a stroller and a weekly photo. We promise impressions in the most literal pedestrian sense. ROI not guaranteed; adorableness is.

Questions? Yell at us on X: @einar_m