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The rules

  1. 1. Bids are whole US dollars

    Minimum $1, maximum $999,999 per payment. Paid instantly via Stripe Checkout.

  2. 2. The highest total holds the spot — until outbid

    Payments from the same brand (same email) stack into one war chest per spot. Whoever's chest is biggest, leads. There is no timer and no expiry; the price only goes up.

  3. 3. All bids are final and non-refundable

    Getting outbid does not refund you. Your money already went for a walk. This is a textbook dollar auction and we're all here on purpose. Proceeds go to the baby's college fund.

  4. 4. Increments

    Taking the lead requires beating the current leader's total by the spot's minimum increment ($5 on regular spots, $25 on the Takeover). You can also tick "just stacking" and pay any amount toward your war chest.

  5. 5. The Full Stroller Takeover

    One listing to brand the entire stroller. Its floor is always 25% above the five spot totals combined, live-computed. If the spot sponsors collectively out-fund a standing takeover (floor rises above the takeover total), the takeover lapses and the five spots shine again. No refunds then either, obviously.

  6. 6. The sticker is real

    Leading logos are printed as die-cut vinyl and applied to the actual Cybex Priam within a week of taking the lead. Outbid logos come off. The stroller walks Oslo daily; proof photos land on X weekly.

  7. 7. Family-friendly veto, zero discussion

    There is a baby in this stroller. Anything gross, hateful, unsafe, adult, crypto-rug-ish, or otherwise vibe-negative gets removed and (this is the only case) refunded at our discretion. Our stroller, our call.

  8. 8. What you're actually buying

    A sticker on a stroller and a weekly photo. We promise impressions in the most literal pedestrian sense. ROI not guaranteed; adorableness is.

Questions? Yell at us on X: @your_handle_here